If you’re just starting out in the world of T-shirt design, you may feel a little overwhelmed by the thought of making that first design. Or, if you’re thinking about improving your skills, you may find that it’s hard to know where to start. Read more

An analysis by the consultancy firm EY recommends strengthening support for European culture in order to gradually move towards a global recovery. The sector has lost a third of its turnover in 2020. According to the EY study, European culture lost 31% of its turnover in 2020. Read more

During lockdown, more and more museums around the world have offered online digital tours: they can be virtual tours, or live guided tours. For many, with museums closed, these opportunities provide access to a world of content from the safety and comfort of their homes. Read more

In today’s museum shops, visual merchandising plays a key role in attracting customers and increasing sales. However, it can be difficult to attract visitors to your museum’s physical shop. Sabetrend suggests the following merchandising techniques that will help you to increase sales in your cultural institution’s shop. Read more