Museum Merchandising: How Cultural Licensing Is Changing Collections and Brands

Museums are building textile, home and stationery collaborations. What does a cultural licence actually cover when the artworks are in the public domain?

The 10 trends shaping museum shops in 2027

Museum shops are entering a new era. With the rise of cultural…

Sabetrend launches hotel capsule collections: riding the “Resortcore” wave

lHotel merchandising is entering a new era. With the rise of…

The museum shop: more than a souvenir, a cultural act

Why the shop has become the final strategic space museums must…

Colors & Emotions: Choosing the Right Shades for Your Custom Textiles

At Sabetrend, we know that a t-shirt, sweatshirt, or tote bag…

How to Successfully Launch a Limited-Edition Capsule Collection

Limited-edition capsule collections have become one of the most…

Immersive exhibitions in the UK — development, actors and perspectives

1. Introduction In the UK, “immersive exhibition” has become…

Sabetrend expands into France, strengthening its leadership in cultural merchandising

Sabetrend is proud to announce its entry into the French market…

Art and the brain: A pioneering study that invites us to rethink museum mediation

As museums continue to redefine their role in a society increasingly…

Leveraging AI in Museum Retail: Boosting Sales and Enhancing Visitor Experience

Leveraging AI in Museum Retail: Boosting Sales and Enhancing…