Immersive exhibitions in the UK — development, actors and perspectives

1. Introduction

In the UK, “immersive exhibition” has become shorthand for large-scale projection environments, spatialised sound and sensorial scenography—often blended with XR—to create the feeling of stepping into anzother time and place. The “immersive” label is also a marketing lever that widens the funnel to families and first-time museum-goers while recasting art and heritage as experiences. London now concentrates several flagship venues. Frameless, a permanent multi-gallery site by Marble Arch, bills itself as the UK’s largest permanent multi-sensory experience. Lightroom in King’s Cross launched in 2023 with “David Hockney: Bigger & Closer,” quickly establishing a new model for artist-led immersive shows. Outernet London, wrapped around Tottenham Court Road tube, uses vast 16K LED surfaces to deliver free, walk-in spectacles and reports weekly footfall in the millions across its district. Together they show how the UK has fused blockbuster entertainment with cultural signifiers in a way that is both public-facing and commercially sophisticated. Read more

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Art and the brain: A pioneering study that invites us to rethink museum mediation

Art and the brain: A pioneering study that invites us to rethink museum mediation

By Sabetrend, specialist in cultural merchandise and emotional mediation tools for museums and cultural institutions

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AI versus the artist: which will dominate design?

As artificial intelligence redefines the landscape of visual communication, its ability to generate sophisticated, high-quality images is undeniable. From elaborate graphic designs to photorealistic portraits, AI-generated visuals have ignited a heated debate within the creative community. These technological advancements bring us to a pivotal question: Can artificial intelligence ever truly replace the nuanced human touch in design? Read more

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Museums and sustainability: how museums could become more sustainable

Museums, as custodians of culture and history, are uniquely positioned to lead by example in the global shift towards environmental sustainability. In this detailed introduction, we will explore how museums worldwide are adopting innovative practices to minimize their ecological footprint, from energy conservation and sustainable construction to engaging public programs that promote environmental awareness. By showcasing these efforts, Sabetrend aims to inspire and guide cultural institutions on their journey to sustainability, highlighting the transformative power of technology and innovative thinking in preserving our planet for future generations.

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